Harley-Davidson
Harley Davidson increased eCommerce growth by 63% YoY with the help of Force of Nature’s optimized media efficiency and streamlined operations. This success story demonstrates the importance of trusted partnerships and expert guidance in achieving marketing goals.
Unlock growth with data
growth (YoY) by
Fixed the piping
Overhauled Harley-Davidson’s data piping and audience management to ensure that their ad platforms were able to programmatically identify the right audiences to target. By leveraging our deep understanding of the digital advertising ecosystem and cutting-edge technology, we were able to optimize their media efficiency and deliver measurable results.
Updated
the bidding strategy
We helped Harley-Davidson enhance their bidding strategy and improve their return on ad spend (ROAS) by updating their product feed to include product values. Our data-driven approach ensured that ad platform algorithms had the information they needed to drive revenue growth and deliver measurable results.
Allocated the required
budget
Harley-Davidson updated their media mix to operate dynamically in real-time, capturing demand in the moment it was strongest. Our willingness to take calculated risks and experiment with new approaches enabled us to deliver measurable results and help our client achieve their marketing goals.
Harley-Davidson
Harley-Davidson, a leading motorcycle manufacturer, was facing declining revenue across all channels. Historically, Harley-Davidson relied on being a best-in-class manufacturer with an iconic tribal following. Marketing was based on big media buys without a keen eye to performance and real-time attribution.
CASE STUDY
Harley Davidson overhauled their product feed instrumentation and unlocked almost 63% eComm growth.
Challenge
Harley Davidson, a leading motorcycle manufacturer, wanted to increase eCommerce growth but were historically overly reliant on their brand and lacked efficiency in their media and operations. In a fast-paced and competitive market, it became clear that a more data-driven approach was needed to stay ahead of the curve.
Solution
Force of Nature partnered with Harley-Davidson to optimize media efficiency and streamline operations. Our data-driven approach included overhauling data piping and audience management, updating the product feed to enhance bidding strategy, and capturing demand in real-time. These actions delivered measurable results and achieved growth for our client.
Results
With the implementation of optimized media efficiency and streamlined automations and operations, Harley Davidson achieved a +63% YoY increase in eCommerce growth. They gained confidence in their marketing efforts their ability to leverage their own data to drive performant growth.
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Conclusion
By partnering with Force of Nature and optimizing their media efficiency and operations, Harley Davidson was able to achieve unprecedented eCommerce growth and establish a foothold in the market. This success story showcases the value of working with an experienced partner to achieve marketing goals.
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