Products

Art.com

Art.com has room for growth in the market. To take advantage of this potential, it is necessary to address the declining traffic and lack of GSN structure. The crucial steps to improve Art.com’s position in the market are implementing a strong testing program, creating an efficient ad stack, and addressing current review issues.
By utilizing current trends and high-quality content, such as case studies, user-generated content (UGC), testimonials, and use cases, you can establish yourself as an industry expert and build trust with potential clients.

Art.com has room for growth in the market. To take advantage of this potential, it is necessary to address the declining traffic and lack of GSN structure.

Structure your GSN

While there is evidence of some paid activity in the past, there is currently a lack of activity in paid search. Given the nature of your business, there are significant opportunities waiting to be capitalized on through paid efforts. Your competitors are actively exploring and leveraging these opportunities.

Structure your GSN

Work on your reviews

Positive reviews on platforms like Trustpilot not only validate a brand’s claims but also provide actionable insights for growth. For businesses aiming to establish themselves as industry leaders, such feedback is invaluable. It’s not just about showcasing success; it’s about understanding client needs, iterating based on feedback, and consistently delivering value.

Work on your reviews

Diversify your Ad Stack on Meta

By diversifying creatives on Meta Ads, you can ensure that your messaging remains fresh, relevant, and impactful, driving both engagement and conversions. While your current ad stack uses unique selling propositions (USPs), a lack of diversification may lead to ad fatigue. By not leveraging the full potential of Meta placements and their multimedia possibilities, you may be leaving a lot of money on the table. It is important to consider diversifying your creatives to maximize your return on investment and achieve even greater success on the Meta platform.

Diversify your Ad Stack on Meta
TO EXPLORE

Strategy

| Top Recommendations:

  • Improve your structure of the GSN efforts to bring new customers and populate the top of the marketing funnel.
  • Positive reviews on platforms such as Trustpilot confirm a brand’s claims and offer useful information for growth.
  • Boost brand awareness and conversions by diversifying your creatives. By generating high-quality user-generated content, Art.com can unlock new opportunities and reinforce its market position.

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