AllPosters

AllPosters has space for growth in the market. To capitalize on this potential, it’s necessary to stop the declining traffic and regain organic authority. Implementing a robust testing program, creating a well-performing ad stack and addressing current SEO issues are the crucial steps to improve AllPosters position on the market.

Leveraging current trends and high-quality content, such as case studies, UGC, testimonials and use cases, you can position yourself as an expert in the industry, instilling trust in potential clients.

AllPosters has space for growth in the market. To capitalize on this potential, it’s necessary to stop the declining traffic and regain organic authority.

Organic Traffic Decline.

Your website’s organic traffic has been decreasing continuously since January 2019. This indicates a possible loss of organic presence and authority, which may be due to less-than-optimal SEO strategies.

Utilize GSN to generate traffic and build brand awareness.

It is essential to address the gradual decline in your GSN ad traffic. This could be due to a variety of factors such as keyword competition, ad fatigue, or changes in consumer behavior. However, since GSN is one of the most sophisticated ad networks available, we strongly recommend using it to further scale your business.

Invest in high-quality content

By leveraging high-quality content, you can significantly boost conversions, especially in such competitive niche. Sharing your knowledge puts you in the position of an expert, which instills trust in people. However, it appears that you lack a ‘human element’ within your ads. Consider investing in UGC-type videos, which could be particularly impactful for showcasing your product.

TO EXPLORE

STRATEGY
| TOP RECOMMENDATIONS:

Improve your structure of the GSN efforts to bring new customers and populate the top of the marketing funnel.
Positive reviews on platforms such as Trustpilot confirm a brand’s claims and offer useful information for growth.
Boost brand awareness and conversions by diversifying your creatives. By generating high-quality user-generated content, Art.com can unlock new opportunities and reinforce its market position.

TO EXPLORE